Blushes never go out of fashion! From millennials to Gen Z, everyone loves bright cheeks to enhance features, contour the face, and add a bright touch, making every makeup look stand out. That’s what makes it one of the top-selling cosmetic products for customers of all age groups and makeup preferences, regardless of season or trend. Still wondering why you should put blush on your shelf? In this blog, we’ll discuss why blush has become a must-have for UK retailers, which types are worth stocking, and how it’s proven to be not just a passing trend but a consistent sales driver.
Sales Insight of Blush in the UK
Trends don’t stay the same; fashion evolves, consumer behaviours shift, and markets change over time. However, we have seen blush in the UK stand out as a mandatory part of every fashion era. Whether you talk about the rosy cheeks of full glam or the sun-kissed glow of modern no-makeup looks, blushes have been essential for every look. This is one reason that this product has great sales potential in the cosmetic market, and can help retailers capture more customers using this magic stick. Considering the trends and innovations in new formulations and diverse product options, it is pretty evident that there’s scope for further growth over the next decade. Even today, the cosmetic market offers blush in countless shades, textures, and finishes. However, when it comes to product types, the main categories that dominate the shelves are powder and cream.
Difference Between Powder & Cream Blush
Let’s discuss the two main types of blush available in the UK and determine which one is most popular with customers.
Powder Blush
Powder blush is the classic blush with intense pigment, used for decades and loved by generations. Today, it is produced by most premium and local brands.
- Application: Powder blush is typically applied with a sponge, but for a more refined look, it is best to use a brush. This method allows for easy application and a smooth, finished appearance.
- Perfect for Oily skin and combination skin. Those with dry skin can also apply it after applying a moisturiser to set it in place better.
- Types: Powder blush comes as pressed powder, loose powder, baked powder, or mineral powder.
Cream Blush
The rising popularity of cream blush in the UK cosmetic market has brought a noticeable shift, appealing to buyers who love its moisturising properties and natural finish, which works really well with the UK’s often cool, dry weather.
- Application: Very easy to apply with fingers, a sponge, or a brush, and can be easily blended into the skin.
- Perfect for: Dry skin, thanks to its texture, which provides a fresh, radiant glow without making your skin drier.
- Types: The cream blush comes in tube, stick, and compact cream forms.
Which One to Choose Between Powder & Cream Blush in the UK Market?
Both powder and cream blush are equally popular and top-selling items in the market. If you look closely at the sales, you can see how viral TikTok makeup trends, Instagram hacks, festive seasons, and even the rising use of blush as a multi-use tint all play a role in driving the growth of both powder and cream blush. So, in short, if you want to choose one over the other for a sales perspective, there’s no clear answer. Both types of blush in the UK have a strong customer base and market demand. If you want to capture a larger segment of customers, it is best to stock your shelves with high-quality, long-lasting, and a variety of shades and types of blushes, from powder to liquid and stick.
Officially Gorgeous – Leading Cosmetic Wholesalers in the UK
Getting premium, branded, and reliable cosmetic products at wholesale prices in the UK may seem impossible, but not any more! Whether you are a beauty business owner or cosmetic retailer, we have got you covered! With a wide range of products, including hundreds of shades of lipsticks, branded aftershaves, a variety of perfumes, long-lasting blushes, and BB creams for every skin tone and type, and much more. Additionally, unlike other cosmetic wholesalers, we do not have strict minimum order requirements, rigid policies, or hidden charges, only fair rates and flexible services to support every cosmetic business.
For a reliable delivery, wholesale rates, and unmatched quality of cosmetic products, order now!